Pricing strategies of idea cellular ltd

It also provides a portal for them to pay bill and have easy recharge.

Idea Cellular Marketing Mix

These are the customers generating between Rs. Idea provides its customers attractive ISD packages for post-paid services, these rates are similar when compared to other service providers. Being a public limited company it is listed in NSE. Better quality of services, reliability, better customer care and good brand image has helped Idea grow in a short span of business in India.

The online portal of idea cellular provides a platform for customers to raise their issues faced, and also this helps them to look for various packages which they look to avail or change.

Airtel, Idea end FY15 well; all eyes on pricing strategy

It must consider the dealers as their part but not separate entity as they play a dominant role for the product, its promotion and marketing network. Idea Cellular is a telecommunications service provider, catering its services within the boundaries of India.

Click here for enlarge Even in the case of Bharti Airtel, which has been content to grow volumes at a sedate pace while trying to hold on to tariffs, average price realization has fallen. It must take feedback and ideas from the groups and according to these suggestions and ideas make a relevant and better strategy.

This result is based upon the Sales Revenue of various telecom players in Bhubaneswar City. This setup is easily accessible to its customers as they have excellent customer service channel.

Idea Cellular attracts employees from across various top graduate universities. Idea is able to accomplish this by being able to present always with the customers via customer support anytime and all time.

Earnings before interest, taxes, depreciation and amortization Ebitda rose by Right from purchasing of Idea SIM card to complaint servicing Idea is setup over an integrated process structure. Therefore, much depends on the stance Idea Cellular takes with respect to pricing in the aftermath of the spectrum auction.

They have embarked on Abhishek Bachchan, who is a famous Bollywood personality as their brand ambassador; thus, providing them a boost to reach out to potential customers.

This ensures that from decision making to implementation of ideas, quality is never compromised. Idea Cellular has presence across all corners of India. Idea Cellular product mix primarily consists of Voice service, Mobile Internet and Value added services in its marketing mix.

The company is focusing hardly on its product mix, price, mix, promotion mix, distribution mix and STP Segmentation, Targeting and Positioning strategy but the major weakness that was revealed during the study was its network. So the company should focus on these areas and should emphasize the customer relation more and more through more campaigning and advertisement, more consumer complaints active cells to solve their issues as soon as possible.

Company should focus more and more on advertising to promote services in corporate world. Idea Cellular has a centralized design of process structure, thus major chunk of their operations is operated from their headquarters in Mumbai. These are usually institutionally driven connections and are post-paid customers.In by Economic times it has got award as ³Emerging Company of the year´.

Science and Education Publishing

). In it provided radio services to the customers as ³Idea radio´. ).9%. ). Idea cellular limited is one of the official supports for IIFA awards. revenues for Q1 @ Rs. Intellectual: R&D department is separated by Idea Cellular and quick ratio of /5(2). IDEA Cellular IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation.

The group operates in 33 countries, and is anchored by more thanemployees belonging to 42 Cellular now has more than million GSM customers with a. Bharti Airtel Ltd and Idea Cellular Ltd continued to report strong profit growth in their India operations.

Earnings before interest, taxes, depreciation and amortization (Ebitda) rose by % for Bharti Airtel’s India mobile operations and by % for Idea Cellular. Introduction of Idea Cellular Limited: Idea Cellular is a part of the US $24 billion Aditya Birla Group and a leading GSM mobile services operator with licenses to operate in 13 telecom service areas in India.4/4(10).

This presentation should not be considered as a recommendation that any investor should subscribe for or purchase any securities of Idea Cellular Limited or its subsidiariesor joint venture (together, the “ Company ”) and should not be used as a basis for any investment decision. Idea Cellular: Idea Cellular is nothing but a company (wireless telephony) that operates in around twenty two telecom circles i.e.

in India. In it came into existence.

Pricing strategies of idea cellular ltd
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