Nivea for men ad campaign

The ad was quickly condemned by those who saw the slogan as racist rhetoric.

Nivea’s ‘White is Purity’ campaign pulled after uproar

Meanwhile, the original site remains visible in the background, reassuring viewers that they are just one click away from their original content. This resulted in a strong engagement rate number of engagements as a percentage of impressions of 1. NIVEA values diversity and tolerance. In this instance, viewers could interact with the Nivea For Men product images to gain more information about each item without leaving the full-screen window.

The brand represents diversity, tolerance, and equal opportunity. Fire your marketing person and anyone who approved this ad. This Nivea ad, which was intended to promote "Invisible for Black and White" deodorant, originally targeted consumers in the Middle East. Say placed the Nivea For Men ad unit across its premium network, specifically targeting sites with the appropriate audiences demographic.

This ad will never be used again. The slogan on that ad? It was also vital for the online ad to reach the required female demographic. Execution Say Media developed an online ad using its proprietary AdFrames platform and full-screen takeover concepts.

Article Continued Below Another showed a picture of Nazi leader Adolf Hitler edited to depict him with glowing orbs of light for eyes. Summary Nivea exploits the potential of a full-screen takeover to create a perfect product showcase environment and encourage use of the Facebook store built for its male consumer audience.

Particularly impressive was the average time each viewer spent with the ad, which stood at Diversity and equal opportunity are crucial values of our company.

Direct or indirect discrimination must be ruled out in all decisions by, and in all areas of our activities. One showed Pepe the Frog, a meme that in recent years was co-opted by white supremacists and has been declared a hate symbol. The full-page nature of the takeover concept creates a more engaging environment, while providing ample space for numerous points of interaction.

Results The Say Media campaign for Nivea achieved its goals of increasing brand awareness, creating desire for the product, driving traffic to the Facebook store and keeping users engaged in order to improve brand stickiness.

This is not the first time Nivea has attracted controversy with its marketing campaigns. It was never our intention to offend anyone, and for this we are deeply sorry.

NIVEA unveils campaign for men with ‘It starts with you’ call to action

This involved enticing online consumers using the AdFrames unit, which when rolled over opened up a full-screen window featuring the portfolio of Nivea For Men products displayed around a video of the current television ad, along with an invitation to visit the Facebook store.

Not only was it important for the ad to draw attention to the quality of the product in this way, but it also had to introduce the product range and drive consumers to Facebook to purchase a Nivea For Men gift.

This cleared your marketing department? Outrage over the campaign forced Nivea to publicly apologize on its Facebook page. However, the company appeared to spend much of the day individually replying to people on Twitter who were outraged by the ad. Manage Profile Sign Out This copy is for your personal non-commercial use only.

Nivea for Men Case Study

Background Award-winning skincare brand Nivea launched a campaign in to encourage women to buy Nivea For Men products as Christmas gifts for males through their Facebook store.

Please click here for a preview. Metro UK reported that the post remained publicly visible over the weekend and was only removed Monday after the news outlet inquired about it.

Nivea Pulls Ad, Apologizes After Racism Accusations

Nivea has since deleted the Facebook post, though images of the ad are still widely available online.This is not the first time Nivea has attracted controversy with its marketing campaigns. Inan ad for “Nivea for Men” products came under fire for.

Nivea has pulled a deodorant ad that declared “White Is Purity” after people protested that the slogan is racist, and after others hijacked the.

Yes, I would like to receive regularly exclusive and personalized Information about new products, current promotions (e.g. discount/ vouchers) or sweepstakes via email or within online advertising.

NIVEA For Men has launched a ‘NIVEA most wanted’ marketing campaign with Space, as part of the advertising for its new hydrogel moisturiser for men with stubble and beards. Apr 05,  · Nivea has pulled a deodorant ad that declared "White Is Purity" after people called the slogan racist and after some hijacked the ad's online campaign with comments about white supremacy.

Nivea Ad: Is 'Re-Civilize Yourself' Racist? (PHOTO, POLL)

The goal was to create an engaging online ad built around the Nivea For Men advertising campaign based on the brand winning FHM magazine’s Grooming Award for best product in for the eighth year in a row.

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Nivea for men ad campaign
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