In conclusion, this article is well written and has very strong reference for many major companies. Nowadays, mobile phones have become indispensable tools for the daily experience of customers Laicized, Besides, Boating also claimed that it is important to cultivate the capacity of social relationship between organizations and customers.
According to the survey result studied by Kaplan and Heinleincompanies are more likely to access to customers with sees cost through social media. First, the authors collect data from newspapers, Gaines and the Internet, the process lasts for 11 months, and then randomly select 25 samples in each social media services, finally analyze these data through categorizing and intuiting.
Furthermore, in the analysis of Cataracts, the researchers correctly identify the three major findings, which are in consistent with other research results.
Most importantly, they make advantage Of the three COM strategies integrate into the four services to make a framework. Rather it requires you to question the information and opinions in a text and present your evaluation or judgement of the text.
Additionally, it is suitable and simpler in comparison with traditional ethnography Coziness, Only a better understanding about the disadvantages of the customer knowledge management, corporations can maximize the use of this strategy and avoid the loss as far as possible.
The first flaw in the research design becomes evident in the lack of writing the potential obstacles for COM.
According to QueanCataracts is en of the brands most dedicated in social media. Here you decide the strengths and weaknesses of a text. To do this well, you should attempt to understand the topic from different perspectives i.
At university, to be critical does not mean to criticise in a negative manner. One view, expressed by Boatingsocial media is altering the way of world businesses.
The reliability of the methodology and the validity of the data can be approved by other articles and materials on the Internet. What is meant by analysis? There are two primary stumbling blocks, for example, the challenge of culture and the challenge of competence Gibbers et al.
As noted in the study, there are multiple advantages when companies control and organize knowledge related to customers. While limitations in the lack of the factors of the paper may have undermined the integrity of the papers results, there is a more crucial advantage in its theoretical basis that authors better analyze the importance of social media in support Of COM rest on the methodology they employed.
First, the authors claim that Cataracts exert different kinds of social media instruments to engage their customer base and strengthen brand awareness. Customers are willing to share knowledge, emotion and advices with each others when they engaged in these campaigns.
What is meant by critical? As Leavened et al. A Critical Review Of Customer Knowledge A Critical Review Of Customer Knowledge A great many corporations begin to realize the importance of using social media, which is a virtual platform that enables users to communicate with ACH others, obtain information and share information on the Internet Boating, Interrogatory, it can be defined as a qualitative research technique that provides channels to acquire data from computer-mediated communication media Boating, Authors combine a case study and interrogatory to research their paper.
In fact, this strategy receives a great success by integrating different channels, room traditional social media as backbone and twitter, to newest innovation as mobile payment and augmented reality Laicized, As a coin has two sides, while Chug and Bannered outline the rewrite associated with these three strategies of COM, they do not discuss the content against the possible adverse factors in the process Of implementing the COM project.
Thus the case study method is selected, because it can provide in-depth data about how Cataracts has used social media to manage customer knowledge.
Purpose of a critical review The critical review is a writing task that asks you to summarise and evaluate a text. Chug and Bannered are trying to combine social media and COM relying on traditional business model.
Writing the critical review usually requires you to read the selected text in detail and to also read other related texts so that you can present a fair and reasonable evaluation of the selected text. This is usually based on specific criteria.
Culture is for the customers, competence is for manager. Thus, they use Cataracts as a case study to illustrate how social media is being employed by large companies to engage customers in knowledge management.
The methodology that Chug and Bannered employed better analyzes the importance of social media in support of customer knowledge management.PDF | On Jan 1,Atila Yuksel and others published Consumer Satisfaction Theories: A Critical Review.
management of knowledge. The effective management of knowledge has been described as a critical ingredient for organisation seeking to ensure sustainable strategic competitive advantage.
This paper reviews literature in the area of knowledge management to bring out the importance of knowledge management in organisation. Evidence exists that service quality delivery through Web sites is an essential strategy to success, possibly more important than low price and Web presence.
To deliver superior service quality, Service quality delivery through web sites: A critical review of extant knowledge | SpringerLink. Subject(s): Working paper (University of Michigan. School of Business Administration.
Division of Research) ; -- no. Managing Your Mission-Critical Knowledge. Martin Ihrig development unit into the 21st century by sharing market insights gleaned from customer data.
how critical knowledge assets should be. A Critical Review Of Customer Knowledge A great many corporations begin to realize the importance of using social media, which is a virtual platform that enables users to communicate with ACH others, obtain information and .Download